Journalistic style as a source of inspiration, in terms of the typography used and the form and content of the headlines, to convey the values that we believe in and identify with in a lighthearted and tongue-in-cheek manner.
Journalistic style as a poetic counterpoint to the harshness of reality.
On the other hand, it is also a work on information infiltrating the language of communication and, conversely, advertising pervading information, as a very gentle reminder that we should always distinguish the real from the fake, which applies equally to the news and to the products constantly on shop window that sometimes appear authentic even when they are not.