The transition of an idea from the primordial stage to its materialization is like a race along an imaginary space-time tunnel.
Space gets longer, widens and shrinks and Time rapidly flows back and forth or slows down like in a cinematic illusion or a rotorelief by Marcel Duchamp.
Particles, vibrations, gravity, colour frequencies, light.
At one end, intuition, with its yesses, buts and maybes.
At the other, the solution, which, when correct, is nothing other than that.
Yet there is no need to expend too many words, to involve quantum physics or even string theory, certain things cannot be described like this, they are best understood just with the language of the senses.
Because when you see, feel, touch a special object, you immediately understand that it is really special.
Because it is as irresistible as love at first sight, the perfect imperfection of a peerless product, distinguished by those precious details that make it unique among many and different from others.
Because when your personalized bag arrives in the store, directly from the hands of the craftsmen and designers who have just created it, into your hands for you to wear it, to look after it, to live like you want to, the spark of a beautiful spell strikes and just like a colourful three-dimensional vortex, you are finally convinced: the bag of your dreams is that love at first sight that you have always wanted and that will never end.
sense the difference.